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Speakeasy isn’t just for the hipster joint downtown, it also describes the copy that makes people click with your brand. Chill, conversational talk puts people at ease and introduces them to your message in a non-threatening way. How you talk with a friend over coffee is how you can connect with people across the world. I’ve teamed up with my friends at FloDesk (get 50% your subscription here!) to give you 4 easy steps to get you cranking out conversational copy.

 

1. What is your call to action?

Start with the end in mind. Before you write a word, think about what you want the end action to be. Send them to your website/blog? Make a purchase at your store? Sign up for an event? Fill a survey? Build loyalty and trust with your brand? Knowing this will help you decide what to say and what not to say.

flat lay of desk top

2. Know your audience

Who is your audience (gender, location, income, etc.)? What are their personality traits? What are their goals in life (**Have a bomb career? Raise a family? Do a stand-up comedian gig? Win the 4th of July hot dog eating contest?) What do they binge on Netflix? What do they like to read? All of this will inform what lingo you can use. If they’re more New York Times, please, be very academic with your phrasings but if they’re more into Reddit, slang/meme it up.

BONUS TIP: Subscribe to those brand emails your audience also likes and get familiar with their messaging. I used to save emails like Yelp’s Go24 because their copy just made me LOL. Also how Reformation makes subject headers that *get* me is an art I’m always trying to learn.

two girls on couch recording their conversation
3. Listen to yourself

The key to conversational copy is truly being yourself but sometimes we don’t know how to do that so lifehack: use your phone to record yourself as you talk or simply became an active listener to how you chat. It’s ok to have “isms”. 2017 was the year that a Praise-ism was all abbreved (abbreviated), YKWIM (ya know what I mean)? What local slang do you like to say? (I.e. my use of the Bay Area term hellah has spiced up my life recently) Have a made-up word? Put it in your copy!

4. Less Is More

When it comes to conversational copy (especially for email marketing – p.s. get 50% off your first month of FloDesk – the gorgeous email marketing platfrom here!) you don’t need a ton of words. Quick and to the point with a dash of personality to get the reader to your call to action is all you need. Be a charming date who has more to offer your audience rather than the date who drags on and on about his hobby that he thinks makes him sounds smart. Be charming. Deliver the goods. Serve your audience well!


You can find some practical tips like this and more in my upcoming e-book, How to Be Your Own Instagram Boyfriend aka You Can Create Your Own Content coming out on October 15! Sign up for my email list (in footer) to receive a free chapter.

**may/or may not be some of my goals

Speakeasy isn’t just for the hipster joint downtown, it also describes the copy that makes people click with your brand. Chill, conversational talk puts people at ease and introduces them to your message in a non-threatening way. How you talk with a friend over coffee is how you can connect with people across the world. I’ve teamed up with my friends at FloDesk (get 50% your subscription here!) to give you 4 easy steps to get you cranking out conversational copy.

 

1. What is your call to action?

Start with the end in mind. Before you write a word, think about what you want the end action to be. Send them to your website/blog? Make a purchase at your store? Sign up for an event? Fill a survey? Build loyalty and trust with your brand? Knowing this will help you decide what to say and what not to say.

flat lay of desk top

2. Know your audience

Who is your audience (gender, location, income, etc.)? What are their personality traits? What are their goals in life (**Have a bomb career? Raise a family? Do a stand-up comedian gig? Win the 4th of July hot dog eating contest?) What do they binge on Netflix? What do they like to read? All of this will inform what lingo you can use. If they’re more New York Times, please, be very academic with your phrasings but if they’re more into Reddit, slang/meme it up.

BONUS TIP: Subscribe to those brand emails your audience also likes and get familiar with their messaging. I used to save emails like Yelp’s Go24 because their copy just made me LOL. Also how Reformation makes subject headers that *get* me is an art I’m always trying to learn.

two girls on couch recording their conversation
3. Listen to yourself

The key to conversational copy is truly being yourself but sometimes we don’t know how to do that so lifehack: use your phone to record yourself as you talk or simply became an active listener to how you chat. It’s ok to have “isms”. 2017 was the year that a Praise-ism was all abbreved (abbreviated), YKWIM (ya know what I mean)? What local slang do you like to say? (I.e. my use of the Bay Area term hellah has spiced up my life recently) Have a made-up word? Put it in your copy!

4. Less Is More

When it comes to conversational copy (especially for email marketing – p.s. get 50% off your first month of FloDesk – the gorgeous email marketing platfrom here!) you don’t need a ton of words. Quick and to the point with a dash of personality to get the reader to your call to action is all you need. Be a charming date who has more to offer your audience rather than the date who drags on and on about his hobby that he thinks makes him sounds smart. Be charming. Deliver the goods. Serve your audience well!


You can find some practical tips like this and more in my upcoming e-book, How to Be Your Own Instagram Boyfriend aka You Can Create Your Own Content coming out on October 15! Sign up for my email list (in footer) to receive a free chapter.

**may/or may not be some of my goals

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