Speakeasy isn’t just for the hipster joint downtown, it also describes the copy, or writing, that makes people click with your brand. Chill, conversational talk puts people at ease and introduces them to your message in a non-threatening way. How you talk with a friend over coffee is how you can connect with people across the world.

1. Start with listening

• Listen to your audience.
  Are they mostly male? Female? What do they like to do on the weekends? What do they binge on Netflix? Observe the copy that pops out at you. Sometimes I save emails (Yelp’s Go24 was one of my faves!) because their copy just made me LOL
•  Listen to yourself
  Record yourself as you talk / Listen to how you chat.

2. It’s ok to have “isms”

• 2017 was the year that a Praise-ism was all abbreviated (abbreviations). What local slang do you like to say? Have a made up word? Put it in your copy!

3. Less Is More

• When it comes to email marketing, you don’t need a ton of words, quick and to the point

Some practical tips like this and more in my upcoming e-book, how to be your own Instagram boyfriend aka You Can Create Your Own Content coming out in 2020! Sign up to receive a free chapter.