So, you’ve finally gotten people to join your email list—cue the confetti! But now comes the real question: how do you get them to actually open those emails? If you’ve been wondering how to increase email engagement with Flodesk, you’re in the right place.

In this post (adapted from Episode 5 of the Branding Your Business podcast), I’m sharing four down-to-earth, no-fluff tips that have helped me and my clients see real results. These are all things you can do right now—whether you’re just starting or you’ve been email marketing for years.

1. Nail the Subject Line (It Matters More Than You Think)

Let’s be real—if your subject line doesn’t grab someone’s attention, they’re never going to read the magic you wrote inside. To increase email engagement with Flodesk, you need subject lines that spark curiosity, offer value, or feel relevant.

Think of subject lines like:

• “3 mistakes I made early on in my business”

• “The tools that helped me book $20K in one month”

• “Hey [First Name], you’ll love this free checklist”

And yes, Flodesk lets you personalize those subject lines—so you can say, “Hey, Maya…” and it actually is Maya. It’s a small touch that can boost your open rates big time.

2. Be Consistent (Without Being Spammy)

Your email cadence doesn’t have to be daily (unless you’re into that), but it does have to be consistent. Whether it’s weekly, bi-weekly, or monthly—pick a rhythm that works for you and your capacity. That consistency builds trust and keeps your emails from feeling random or salesy.

You could even brand your emails—like “The Sunday Recap” or “Monday Morning Pep Talk”—to give subscribers something to look forward to. This is one of the easiest ways to increase email engagement with Flodesk—because people want to hear from someone they trust.

3. Follow the 80/20 Rule: Value First, Then Promo

Let’s make a deal. You give your audience 80% valuable, helpful, or inspiring content—and only 20% promotion. Sound fair?

That means your email might look like:

• A behind-the-scenes story from your business

• Client wins or lessons you’ve learned

• A freebie, checklist, or tool recommendation

Then, at the end, you add a little CTA (call to action): “P.S. Want to work together? Here’s how.” That soft-sell approach keeps your subscribers feeling seen—not sold to.

4. Segment Like a Pro (Flodesk Makes It Easy)

Flodesk’s segmentation features are chef’s kiss. You can send hyper-specific emails based on what people signed up for. Someone interested in brand photography doesn’t need to hear about business coaching—so don’t make them.

Here’s how segmentation helps you increase email engagement with Flodesk:

• Tailor emails to each subscriber’s interest

• Use tags from opt-in forms to group your audience

• Personalize content based on what they care about

It’s the difference between sending a “Hey everyone!” email and a “Hey Maya, I know you love brand coaching—check out this story…” message. One feels like a broadcast. The other feels like a conversation.

Let’s Recap:

To increase email engagement with Flodesk, start with these four basics:

1. Write subject lines that make people curious

2. Stay consistent with your email schedule

3. Lead with value (not just promos)

4. Segment your audience for tailored messages

We’re not here to flood inboxes. We’re here to build real connections, one email at a time. 💌

Stay tuned for Episode 6 of the Branding Your Business podcast, where we keep diving into how to use Flodesk like a pro. And remember—you don’t have to do it all at once. Pick one thing from this post, try it out, and go from there. We’re in this together.

👉 Start your Flodesk journey today with 50% off
👉 Catch the full podcast series for more email marketing tips here!