Hey there! If you’ve been looking for a way to make your life easier and keep your audience engaged, Flodesk automations are your new best friend. In this post, we’ll walk through what Flodesk automations are, common workflow ideas you can deploy today, and the latest features that make setting them up a breeze. Let’s dive in!

What Are Flodesk Automations?

Flodesk automations (also known as workflows) are sequences of emails that you set once and let the platform handle the delivery for you. Imagine having a friendly assistant who:

• Welcomes new subscribers

• Nurtures your list with valuable content

• Reminds event attendees of upcoming sessions

• Re-engages those who’ve gone quiet

All without you lifting another finger. That’s the power of Flodesk automations in action.

Common Email Marketing Workflows with Flodesk Automations

When it comes to email marketing, not every message should be sent manually. Here are a few staple Flodesk automation ideas you can implement right now:

1. Welcome Sequence

Introduce new subscribers to your brand story and set expectations.

• Email 1: Welcome & who you are

• Email 2: Share your top resources

• Email 3: Invite them to connect on social

2. Nurture Automation

Keep your list excited and engaged with fresh freebies, tips, or stories on a regular cadence.

3. Event Registration Workflow

Automate pre- and post-event emails so attendees get timely reminders and resource links.

4. Re-Engagement Series

Identify subscribers who haven’t clicked in a while, then send a “We miss you!” series with special offers or new content to bring them back.

How to Set Up Flodesk Automations in 3 Easy Steps

1. Log into Flodesk and navigate to Workflows.

2. Click Create a new workflow and choose from built-in templates or start from scratch.

3. Use the visual builder to:

   • Trigger: e.g., form submission or button click

   • Delay: e.g., wait 1 day, 2 days, or even until a specific date

   • Action: send Email A, then Email B

That’s it! You’re all set.

 

New Features in Flodesk Automations (Spring 2025)

Flodesk just got even cooler. Here’s what’s new with Flodesk automations as of Spring 2025:

• Segment Exclusions: Easily exclude certain subscribers from a workflow (e.g., past customers).

• Repeatable Workflows: Let subscribers re-enter a sequence multiple times—for seasonal offers or recurring events.

• Date-Specific Delays: Schedule emails to go out on exact calendar dates, not just “X days after.”

These upgrades mean you can customize your email journeys more precisely, giving your audience exactly what they need, when they need it.

Your Flodesk Automations Homework

Ready to lighten your load and serve your people better? This week, pick one automation to set up:

• Your welcome sequence for new subscribers

• A nurture automation to share your latest freebie

• An event workflow for your next webinar or workshop

• A re-engagement series to win back inactive subscribers

Head into Flodesk, click Workflows, and hit Create! 

Ready to take your email marketing—and your whole brand—to the next level? Let’s partner on a deeper level! Head over to ComePlum.com to explore our services, book a consultation, or just say hello. We can’t wait to help you create a brand (and email strategy) you truly love.

Want to snag 50% off your first year of Flodesk? Check out comeplum.com/flodesk for more resources and a discount!