Whether you’re preparing for a brand photoshoot, filming a video, or hopping on a podcast interview, showing up confidently on camera can feel… awkward.

If you’ve ever thought, “I hate being in front of the camera“,  “I don’t know how to pose!” or “I just feel stiff and unnatural,”—friend, you’re not alone. I hear that from clients all the time at our ComePlum shoots.

Instead of posing, I want to invite you to embody a feeling.

Confidence isn’t about hitting the right angles—it’s about inhabiting the parts of you that you want to convey.

That’s why I created a framework to help you show up as your strongest, truest self in front of the lens.

It’s called EMBODY — and it’ll help you forreal forreal feel more grounded, expressive, and photogenic.

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Watch the tutorial:

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The EMBODY Framework for Confident Photoshoots

E — Ease into it

Let’s start with your nervous system.

When we’re anxious or self-conscious, our bodies naturally go into fight, flight, or freeze. Shoulders tighten. Posture collapses. Fetal position starts to activate.

Before your shoot, take three slow breaths—inhale, exhale, repeat.

This signals to your body: “I’m safe. I can relax.”

Confidence begins with calm. It will change your body language.

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M — Mindset: What feeling do you want to convey?

Confidence on camera isn’t about pretending. It’s about remembering.

Think of a time when you felt the feeling you want to project—empowered, warm, playful, grounded.

Maybe you felt empowered while leading a team meeting. Or warm and welcoming while hosting friends at your home.

Channel that energy when the camera is on you. It’ll shine through.

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B — Bend your joints

If you want to look alive and approachable, avoid the flat, lifeless “DMV pose.”

Instead, bend something. Your knees, elbows, wrists, neck, hips. We’re not going full Legally Blonde bend and snap but we can be inspired by it.

Shifting your weight to one hip or softening your elbows adds dimension and movement.

For femininity, a slight bend in the elbows creates more of an hourglass shape.

For masculine poses, broadening shoulders conveys groundedness and ownership.

A relaxed bend brings out more dimensions in the body.

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O — Orient your face

Wondering where to look or how to angle your face?

Think of it like tracing a small “O” shape with your head—subtle shifts can completely change the vibe.

Practice in front of a mirror or selfie cam to find your favorite angles.

Small rotations can help convey the feeling you want.

Often a chin-up shows off a stronger jaw which feels more authoritative.

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D — Direct your hands

Hands can feel the most awkward part of posing—so give them purpose.

Direct your energy through your hands.

Touch your pockets, your collar, your sleeve. Hold a mug, a notebook, or your laptop.

Props and clothing are your allies. Let your hands connect to what’s around you.

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Y — Yo-Yo your expressions

Don’t get stuck in one expression!

Think of your facial expressions as a yo-yo—move from a soft, neutral look (a “0”) to a full, joyful laugh (a “10”) and back again.

That range gives your photographer plenty of natural, emotive shots.

Motion is lotion for ashy facial expressions.

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Add It All Up

When you Ease, Mindset, Bend, Orient, Direct, and Yo-Yo, you’re not just posing—you’re embodying.

This is how we help our clients at ComePlum capture photos that feel alive, human, and not stiff.

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Ready to embody your next photoshoot?

Book your brand photoshoot experience with our team at by starting with a discovery call bit.ly/CPDiscoverycall

We’ll help you feel safe, supported, and stunning in front of the camera—no stiff poses required.