Hey, girl, hey! This probably isn’t news to you, but here at ComePlum, we strive to equip women with their entrepreneurial needs. Today we are honored have Lexie Smith, founder of THEPRBAR inc. joining us and teaching us how to DIY Public Relations for our own businesses. Lexie is going to break down exactly what PR is, who needs it, what exactly we should have in our media kit so that we can all conquer our PR needs and more! Up your PR game today by watching the video or reading the highlights below.

A COMEPLUM CHAT WITH LEXIE SMITH

 

What exactly is PR?

• Public Relations is typically more complicated than what most people typically think of.
• Yes, it is partly celebrities, red carpet, magazines, TV shows, etc. but there are more relationships than just that.
• There are actually six different types of relationships in PR:

1. 1. Public relations
   2. Community relations
   3. Media relations
   4. Industry relations
   5. Client relations
   6. Investor relations

• Public Relations is the relationships between these six different target audiences.

Why is Public Relations important for solopreneurs or small teams?

• It is important for every single business (no matter the size) to have a relationship with the stakeholders listed above.
• PR is all about relationships and storytelling.
• When done correctly, it leads to revenue, rendering it useful and important for every business

 

 

What type of photos should someone have in their media kit?

• High-quality founder’s head shot photos
  • You want these both vertical as well as horizontal
  • Some with a plain background and one with no background
• High-quality lifestyle + action photos
• Ideally you want at least 10 of these photos to choose from and use.
• The goal is to have pretty content that you can easily provide to your stakeholders.
• People with photos tend to get featured more often than someone with no photos.

 

Beside photos, what can someone do to become press ready?

• Have different sets of bios and bylines (a short snippet) prepared.
• There should be at least two of them:

1. 1. One for the company
   2. One that goes along with the founder’s story

• It is recommended to prepare three different word-count lengths of these so that you can be ready at any time depending on who wants to work for you.

 

 

Know what the goal of the press is.

• In order to make the follow-through and outcome as seamless as possible, make sure that you know ahead of time what the goal of the press is.
• Be certain that wherever the press is being sent to is fully optimized in order to either get people to be successful. This can mean getting your audience to sign up for your email list, make a sale, sign up for coaching, etc.
• If you have a product-based business, you need to have a high-converting website. Why? Because what’s the use in driving lots of traffic to a site that doesn’t convert?

There are three different kinds of media kits.

1. Media kit for press
2. Media kit for getting advertising partners
3. Media kit for sponsorship + collaborations

• Each kind serves a different purpose to a different audience, which means they will all look different.
• The media kit for press is going to focus more on your story and expertise.
• The media kit for advertisement is going to cover numbers, followers, data, etc.

 

 

More resources from Lexie + THEPRBAR INC.

If you need someone to help your business who focuses on press that converts, Lexie of THEPRBAR inc. is your go-to gal. You can find her signature course, Pop Fizz Clink! on her website www.theprbarinc.com to learn more. Or you can always feel free to dm her on Instagram @theprbar_inc and she will help you with the next steps your business needs.

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We are so grateful to have been able to collaborate so many other badass, go-getter women like Lexie.
You can get your hands on some more resources that we think you’ll find super helpful to your business right here.