Sales Calls can feel sleazy. 

100%.

But they don’t have to.

When you’re coming from a place of service, sales calls don’t have to be intimidating. Sales calls are also a great way for you to gain confidence in sharing your story and why you do what you do – a foundational part of a personal brand. 

Here’s how to crush your personal brand sales calls:

 

👏🏻 One: Have A Template for Your Sales Calls

Even though I know you can wing it, it’s best to have a template. 

As you operationalize and scale your small business, you’ll need a system to be able to teach your team how to take these calls best.

Here’s what we typically do in our calls:

1. Ask if it’s still a good time to chat and if you can record (video calls are the best to remember and teach your team)

2. Give an overview of what this call will be like:
   “First, I saw you mentioned in your email. Can you first clue me in on this and more about why you started ______. Then I’ll share more about our studio and how we can best collaborate.”

3. Follow up with your brochures and next steps and the call recording via email
   
   I’ll expand on these in the following tips.

    

👏🏻 Two: Seek To Serve On Your Sales Calls

These calls are not only a time for them to learn more about you but really a time for you to see how you can best serve them.  Ask good questions.  Repeat back what you’ve heard.  Also, seek to make a personal connection. Have your responses be genuine and align with your brand values. Because one of our values is to inspire and empower, we often simply thank and celebrate entrepreneurs whenever they share about their business. Even if they don’t end up booking with us, we want them to leave this call encouraged.

 

👏🏻 Three: Share Your Story Over Your Sales Calls

Once you’ve listened well, then share your story.  Why you do what you do. And why you can serve them well. This is a great way for both you and them to see if it’s the right personality fit and value alignment. (Need help stating your story? Check out our group coaching program: Brand Opening.)

 

👏🏻 Four: Automate Your Sales Calls

Having a scheduler for clients to book calls according to your availability is a must. Having that calendar and booking page with your branding is a sign of excellence. We are big fans of up-and-comer DotCal. They are like FloDesk meets Calendly. The branded pages give your potential clients who are inquiring already a feel about who you are and the work you do. Speaking of seeking to serve DotCal is FREE to start and if you want to upgrade to more than you option, use promo code COMEPLUM50 for 50% of Dotcal Pro features for six months.

 

👏🏻 Five: End your sales calls with a recap plus the next steps

Review what they said. Review what you’ll be following up with.  Will you email them your pricing? Is there a date you should discuss? Is there a resource you’ll be emailing? 

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These are branding photos of a social entrepreneur, coach, and strategist Minnie Lee. If you need help to get aligned physically and financially, reach out [and book a call with her :)] at www.thiscuriouslife.com/. And again snag your free DotCal or 50% of your pro plan asap!

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