Let’s talk about sound—not the stuff coming from your neighbor’s renovation, but the kind your brand makes. Whether it’s a jingle, a podcast intro, or a breath before a big moment, sound plays a powerful role in how your audience feels and remembers you.

The White Lotus Wake-Up Call

When White Lotus dropped season 3 with a totally new theme song, fans were shook.  That moment proved just how attached we get to the sounds we associate with experiences—and how much we notice when they disappear.

Why Brand Sound Matters

Think of Disney’s sparkle-and-star swoop. Netflix’s “ta-dum.” Those aren’t just fun—they’re sticky, memorable, and emotionally loaded. When your brand taps into sound, you’re activating deeper sensory recognition that builds trust and familiarity.

Evolve, Don’t Erase

One of the biggest takeaways from White Lotus is this: evolution can be exciting when done well, but total change can backfire. If your brand sound is working, remix it instead of reinventing it. You don’t have to toss out what people already love—build on it.

Tips for Finding Your Brand Sound

• Ask yourself: What does your brand feel like? Can that be captured in a sound?

• Start simple: Maybe it’s a repeated phrase, intro music, or even a breathy pause before you begin.

• Keep it consistent. The more your audience hears it, the more they’ll recognize and trust you.

Not Feeling Sound? Try Another Sense.

Not every brand needs a theme song. What sensory experiences can you create instead? At ComePlum, we use deep breaths before photo shoots or podcast recordings—it’s simple, but it’s us.

Your brand is already telling a story. Adding sound—or another sensory layer—just helps people hear (and feel) it more clearly. So should you remix or rebrand? Start by listening to what’s already working. If you want help with creating a brand you and your clients LOVE, reach out and see if we’re a fit!