Why Branding Your Flodesk Emails Matters

If you’re wondering how to brand your Flodesk emails, you’re already a step ahead. Because here’s the thing: your email list isn’t just a list—it’s a community. And the way you show up in their inbox matters.

Just like your Instagram feed or your website, your emails are a brand touchpoint. When they look and sound like you, you’re reinforcing trust, professionalism, and personality with every send. And the good news? Flodesk makes this super easy.

Step 1: Upload Your Branding in Flodesk

Let’s start with the foundation. When you log into Flodesk (psst—here’s 50% off), head to your dashboard and click your logo in the top right. Then click Branding.

Here, you can upload:

• Your logo

• Brand colors

• Fonts

• Company info like your address and social links

This step is huge because once your assets are in, you can apply them automatically to any Flodesk template you choose. No more redesigning from scratch every time.

Step 2: Pick a Template That Aligns With Your Brand

Once your branding is uploaded, go to Create New Email. Browse Flodesk’s beautiful templates for:

• Newsletters

• Welcome sequences

• Sales emails

• Special announcements

Choose one that already feels close to your style. When you click to customize it, your logo, colors, and fonts will auto-populate—hello, time-saver!

Step 3: Stay Consistent Across All Platforms

This is where the magic happens. If your Flodesk emails use the same colors and fonts as your website and Instagram, your audience will start to associate that look with you. That’s brand recognition. And it builds trust, quickly.

So resist the urge to switch things up every time. Instead:

• Stick to 1–2 templates

• Use the same CTA buttons and footer

• Match your tone of voice to your other channels

Step 4: Use Clear, Simple Calls to Action

A branded email is only effective if it also leads somewhere. Every email should have a clear, actionable CTA like:

• “Download the guide”

• “Read the full blog post”

• “Shop the collection”

Not sure what to say? Think: What’s one next step I want them to take after reading this email? Then say it clearly and confidently.

Bonus Tip: Try a Plain Text Look

Sometimes the most powerful thing you can do is simplify. Flodesk offers beautiful plain text-style templates that still carry your brand identity—with just your logo and clean font choices. This works especially well if your audience responds to minimal design or content-heavy updates.

Ready to Brand Your Flodesk Emails?

If you’ve been looking for how to brand your Flodesk emails in a way that feels like you, this is your sign. With just a few clicks, you can create consistent, beautiful emails that strengthen your brand and connect more deeply with your audience.

👉 Start your Flodesk journey today with 50% off
👉 Catch the full podcast series for more email marketing tips here!