Okay, so you’ve got your email list up and running (cheers to that!) and maybe even snagged your first 100 email subscribers—but now what? What happens after someone signs up? Do they just sit in your list, waiting for an email that might come weeks later?

That’s where a welcome email sequence comes in. It’s your first impression. It’s your “hey there, I’m so glad you’re here” moment—and it can do wonders to build trust, set expectations, and show off the heart of your brand.

What Is a Welcome Email Sequence?

A welcome sequence is a series of emails sent automatically after someone joins your list. It usually starts with delivering that freebie or opt-in they signed up for, but then… it keeps going. Why? Because that’s when your subscriber is most engaged. They’re paying attention. You’ve got their inbox—and their interest.

And statistically? Welcome email sequences get 4–5 times more clicks than standard email campaigns. You want to ride that wave.

What to Include in Your Welcome Sequence

Let’s make this easy. A good welcome sequence usually includes:

1. A Warm Thank You
   Think of this as your first handshake—express gratitude and deliver the freebie or offer they signed up for.

2. Your Story
   Share who you are, why you do what you do, and how you help. Keep it honest, keep it human.

3. What to Expect
   Tell them how often you’ll be in their inbox, what kind of content you’ll share, and what value they can expect.

4. A Call to Action
   Ask them to reply with their biggest challenge, follow you on social, or check out your latest blog post. Keep the conversation going.

5. Bonus Content
   Give a little extra—a surprise tip, a behind-the-scenes story, or another free resource. Delight is underrated.

How to Set Up a Welcome Sequence in Flodesk

Setting this up doesn’t need to be techy or complicated. If you’re using Flodesk (and if you’re not, comeplum.com/flodesk gets you 50% off), it’s super intuitive:

• Go to Workflows > New Workflow

• Choose the “Welcome” template (hey, you might even spot yours truly in there!)

• Customize the emails with your story, links, and brand voice

• Set time delays (like 2–3 days between emails) so you’re not bombarding inboxes

Flodesk walks you through each step, so it’s more plug-and-play than you might think.

Don’t Ghost Your Subscribers

Here’s the real talk: if someone signs up and then hears crickets from you for weeks, that trust you earned? It fades. A welcome email sequence is how you keep that spark alive. It’s like a new friendship—you want to keep showing up, not disappear after the first hello.

And once it’s set up, it’s all automated. No manual emailing. No frantic “did I send that already?” energy. Just a seamless, thoughtful experience that nurtures every new subscriber.

You’re not just building an email list. You’re building relationships. A welcome sequence is how you start strong.

And if you’re feeling behind on this, take a breath. You’re not late. You’re right on time to make your email game stronger than ever.