Hey sis! We are excited to bring you another killer resource today.
We have Personal Brand Strategiest, Stephanie Wong, joining us today and she is going to break down how to find your niche in 3 steps. These are the 3 steps that all great personal brands know and follow to ensure success in their businesses. You can gain all these nuggets of wisdom by watching the video or peeping the main points below:

A COMEPLUM CHAT WITH STEPHANIE WONG

Stephanie is a very well-rounded lady and we are so excited for her to share her knowledge with us today. As you probably already know, we are suckers for badass, San Franciscan, creative, go-getter women and Steph is nothing short of that! Her career started after college at POPSUGAR working on their social media. She has also worked with Peerspace and was able to support fellow creatives in that avenue as well. Not only that but she has also worked in PR, too. These days she has recently obtained her yoga license and has started her own business as a brand strategy consultant where she is able to help creative entrepreneurs show themselves to the world. #Whatcantshedo?

Keep reading to learn what a niche is, why it’s so important, as well as, the 3 things all great personal brands know are so that you can apply them to your own business!

 

Why is it so important to find a niche?

• There are so many options in the world and finding your niche will help you find what sets you apart and stand out in a crowd.
• It allows you to connect with consumers, clients, and customers in a more authentic way.

 

What is a niche?

• It’s a magical thing that happens when you figure out:
  1) What your skills are
  2) What your passions are
  3) What your audience needs
  4) What the world needs
  and how you can find yourself in the middle.
• After you find your niche, you can then build out your personal brand and connect with people in a more authentic way.

 

 

How can we practically apply our niche?

• First, once you have figured out what you can offer, you can have a clearer understanding of who your audience is.
• After you find your audience, get to know them. Find out what their needs are and how you can meet them.
• It’s super helpful to talk with those people in order to do some market research to ensure you are truly providing for them what they need.

 

1. Find your target audience

• Q: Is your audience who you are already happened to be serving or should we set out for a more specific dream audience?
  A: You can absolutely do both.
• It’s not necessary to have only one audience group, so long as you have a clear understanding of what your different audience groups are.
• Remember: Your audience can change and evolve as time goes on.
• A great place to start is by seeing who naturally reaches out to you.

 

2. Find your Unique Selling Point

• Basically, your USP is the thing that makes you stand out from the rest of the crowd.
• Find out what is unique and authentic to you. This will help you separate yourself from all the virtual “noise” that is out there.
• Keep in mind that you can utilize your background here, too.
• Pro-tip: Ask friends and family for personal testimonies of how they would describe your strengths as well as your weaknesses.

 

3. Create your mission statement

• A mission statement explains why you are doing what you are doing.
• It’s very important to get to the heart of the “why” behind a mission statement regardless of if you provide a service or are a product-based business.
• You can get a good foundation on your mission statement by starting with what your values are, both personally and for your brand.
• Keep in mind that coming up with a mission statement is not something you need to figure out alone. It is a great idea to bring other’s on board during this process.
• A good mission statement will help you show up in the world. It will help you understand what you should be saying “yes” and “no” to.

 

Once you know your target audience, your USP and have a mission statement… what’s next?

After you have found who you want to serve, how you can uniquely serve them and what your why is, then congratulations, you are in a wonderful place! Once you have all of those things figured out, that creates a sort of “secret sauce” that makes it possible to bring your brand to life online, in your community, or wherever you need to.

 

Where you can find more goodies from Stephanie:

Want to binge on some more of Stephanie’s online content? We totally get that. You can find her website. Need help honing in on your personal brand? She’s got you covered. You can download your free, Personal Hypesheet here. Feel free to check out her brand strategies, services and offerings on the website or by following @brightcollective.

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Speaking of mission statements, ComePlum is business for go-getter women to impact the world, we are committed to creating an environment that is anti-racist, inclusive, and actively participating in making the world an equitable, just, and thriving place.
ComePlum is obsessed with your success. One of the ways we strive to serve you is by providing useful content that you can apply to your business to help you thrive, sis! You can find some of those juicy good resources here.